Tourism business employs a lot of people and thus provides income and welfare. This is very important especially in sparsely populated areas, where tourism is sometimes the only developing source of livelihood.
The Working Group on Tourism (earlier JWGT) was established to develop tourism business in the Barents Euro-Arctic Region and to promote ecologically, socially and culturally sustainable tourism. In practice, this means promoting multilateral co-operation and joint projects, networking and exchanging information and best practices.